Wow, so it’s been a year. That is how long it has been since I put a post up. Pretty pathetic. But it’s 2012! And as I charge through my daily corporate life my mind begins to look towards season 2012.
This week the 15th annual Winter X Games has been happening over in Aspen, Colorado. A huge mass media event which attracts top athletes, millions of viewers and big sponsorship budgets. With such big budgets you’d expect to see the crew pushing the digital boundaries as much as the snowboarders
Online training is nothing new, corporations are utilising the power of video and the internet to train staff worldwide. It’s cost efficient, effective, engaging and proven. But in a first for the action sports industry, an Australian company has developed an industry based online training platform for specialty retailers.
I came across an article on the blog of Engage Marketing the other day about the US online store, Sierra Snowboards (now known as TruSnow.com). It was certainly an interesting read and pretty much summarised why online US stores are so successful in international markets.
Burton is a name synonymous with snowboarding and certainly one of the biggest brands today. But in recent years the perception may have been that of lessened support for the industry – Welcome 2011 and the ‘Support Local Snowboarding’ campaign.
There is no denying video is a powerful medium online and it’s fast becoming the most popular and searched. In 2010 YouTube become the second biggest search engine only behind Google itself beating out the likes of Yahoo and Bing.
Hi and welcome to Digital Dump, a blog about snowboarding but with a unique spin – the digital media and marketing side. My name is Nick and I am a digital marketer living and working in Melbourne, Australia. And I am obsessed with snowboarding.
